by Ray | Mar 30, 2016 | News
In today’s changing business landscape it is no longer efficient, or profitable, to adopt a one-size-fits-all approach when it comes to marketing. Market Segmentation is key to understanding your current and potential customers – but first you’ve got to decide on the...
by Ray | Feb 10, 2016 | News
Those of you who have been keeping up with developments in online marketing you’ll know that it has never been easier to send out an e-zine to your customer database. However, there are pitfalls that you should be aware of that may be damaging to your business...
by Ray | Dec 15, 2015 | News
In this morning’s papers we note a proposal by EU lawmakers to block teenagers, Under 16, from setting up Social Media and E-mail accounts. Whilst understanding the thinking behind this, I feel it is a bad idea, simply because it will be unenforceable in...
by Ray | Oct 13, 2015 | News
At the outset let me just say it’s all in the name of work, but I had the chance to go to the Ireland v Italy game in the 2015 Rugby World Cup at Queen Elizabeth Olympic Stadium, London last week and I must say that as an event it was extremely well...
