by Ray | Mar 30, 2016 | News
In today’s changing business landscape it is no longer efficient, or profitable, to adopt a one-size-fits-all approach when it comes to marketing. Market Segmentation is key to understanding your current and potential customers – but first you’ve got to decide on the...
by Ray | Feb 10, 2016 | News
Those of you who have been keeping up with developments in online marketing you’ll know that it has never been easier to send out an e-zine to your customer database. However, there are pitfalls that you should be aware of that may be damaging to your business...
by Ray | Jan 7, 2016 | Advertising
As we all settle back after the Christmas and New Year break many old and new businesses will be making decisions on how to spend their advertising budget, or indeed how to maximise the returns from a limited budget. These decisions are compounded by the myriad of...
by Ray | Dec 15, 2015 | News
In this morning’s papers we note a proposal by EU lawmakers to block teenagers, Under 16, from setting up Social Media and E-mail accounts. Whilst understanding the thinking behind this, I feel it is a bad idea, simply because it will be unenforceable in...
by Ray | Oct 13, 2015 | News
At the outset let me just say it’s all in the name of work, but I had the chance to go to the Ireland v Italy game in the 2015 Rugby World Cup at Queen Elizabeth Olympic Stadium, London last week and I must say that as an event it was extremely well...
by Ray | Sep 17, 2015 | News
Continuing their drive to be complete masters of the Social Media Universe, Facebook are soon to launch Facebook At Work (now being tested at selected sites). Essentially it will be the familiar Facebook interface in a contained, internal network for individual...
by Ray | Aug 20, 2015 | News
I recently picked up on Justin Lafferty’s post detailing the influence of a “Social Minute”. Boy is it powerful. So powerful in fact that I thought I’d share it with you today. There’s little need for me to expand on the...
